Key Steps For Developing Your Logo
You’ve taken the first step in entrepreneurship: you came up with a brilliant idea and you’ve made a plan to bring it to life.
You have a clear strategy ✅
You know who you serve ✅
You have a clear mission and vision ✅
All that’s missing is your branding. So where do you start?
With your visual identity.
With so many competing ideas in the entrepreneurial space, it is easy to get lost in the shuffle. Luckily, having a unique visual identity makes it easier for you to stand out in your industry.
The first phase in your visual identity journey is developing your logo. Having a basic understanding of your logo’s purpose will help you ensure that your brand story is easily recognizable and aligned with your brand goals.
The process of designing your logo can be challenging, but when done well, it can be the most satisfying and worthwhile stage of your brand journey.
Step 1: Research
Your brand journey will begin with solid, and thorough research. You need to identify how you want people to feel about your company. The goal of your research is to give you ideas about what makes your brand unique so that your business can stand out effectively. To reach this goal, your research should include:
A summary of your ideal client
An analysis of your competitors
Relevant information about current trends in your industry.
Step 2: Development
Once you’ve identified the common aspects of what appeals to your audience and what you want people to feel about your brand, your next step is to develop a design strategy to incorporate these elements into a concept for your logo. Your initial concepts may change, but the intent behind them should align with your brand story.
Your logo design will need to be in vector format. A vector file is infinitely scalable and can be used across a wide variety of platforms. Ideally, your logo should be SMART: Simple, Memorable, Ageless, Recognizable, and Thoughtful. Keeping these concepts in mind when you are designing your logo will help make sure that your visual identity is unique and effective.
Step 3: Action
This is the fun part. In this phase, you will begin finalizing your logo by incorporating the elements that align with your brand and your audience. This includes selecting your colors, creating branded graphics, and choosing the fonts that best support your brand message
Once your concept has been finalized you should have a logo that aligns with your audience, effectively tells your brand story, and most importantly, elevates your company.
Cue the lights, grab the camera, and share your logo with the world! ✨